A secondary DPFL patch on each of the four creators’ jerseys for six months.
DPFL × BULLHITTERS PARTNERSHIP PROPOSAL
More eyes on DPFL.
More players
in the game.
Tell DPFL’s story through the BullHitters. Show fans the online competition, community and live events, then give them a clear way to take part.
See what DPFL gets ↓Six months to build awareness.Proposed investment: £14,500 + VAT if applicable
Prepared for DPFL · 11 November 2026
01 Build awareness
02 Show the DPFL experience
03 Encourage participation
OUR RECOMMENDATION SIX MONTHS TO BUILD
Here’s what
DPFL gets.
A visible DPFL partnership that builds awareness, explains the experience and invites fans to play. The boys bring a younger, international audience to that story.
SHIRTS + CONTENT + ONE US EVENT£14,500£12,000 content and event appearance
+ £2,500 shirt partnership
Plus VAT if applicable
Travel and accommodation quoted separately
+ £2,500 shirt partnership
Plus VAT if applicable
Travel and accommodation quoted separately
Six playing segments and six short follow-up mentions in existing collective uploads.
One original edit each month, shared to the collective TikTok and Instagram.
One filmed DPFL session per month supplies the main integration and social clip.
ONE US EVENT INCLUDEDMeet the community.
Meet the community.
In person.
All four BullHitters attend one agreed DPFL event in the USA during the partnership term.
Travel and accommodation will be quoted and agreed separately before booking.
Agree the event, dates and appearance details ↓Managed by MXI. Creative coordination, approvals, agreed tracking links and monthly delivery reporting. Review progress after six weeks and three months.
See how the monthly content works ↓Proposed package for discussion. Final scope, dates and shirt allocation are agreed before contracting. View scope and conditions.
01 / THE OPPORTUNITY
Tell the story.
Show what’s possible.
DPFL has the competitions, community and live events. The opportunity is to help more darts fans discover them, understand what is available and see how they can get involved.
01
Make DPFL familiar.
Bring the name into the content fans already watch, with DPFL on the kit and regular mentions in the boys’ own style.
02
Show what DPFL offers.
Use the boys’ playing experience to explain the leagues, nightly tournaments and King of the Hill, alongside relevant live-event promotion.
03
Give fans a way in.
Connect each promotion to a clear next step, such as exploring a competition, registering for a league or finding out about an event.
Season 17
Build anticipation around the next registration window and explain how fans can find competition at their level.
DPFL league information ↗Nightly tournaments
Show what a tournament night feels like, with a clear explanation of the format and who it is suitable for.
Explore DPFL tournaments ↗King of the Hill
Introduce the challenge ladder and a reason for viewers to keep following the boys’ progress.
DPFL rankings and events ↗Product information checked on 11 November 2026. Campaign dates and entry requirements will be confirmed with DPFL before promotion.
02 / THE AUDIENCE
A younger audience.
A wider conversation.
This is a key reason the BullHitters fit DPFL’s ambitions: 70% of their audience is aged 18–34, with roughly half outside the UK. The partnership can introduce DPFL to younger fans across established darts markets and the US.
AGED 18–3470%
30.7% aged 18–24
39.3% aged 25–34
~50%
Outside the UK
93%
Male audience
THE VALUE FOR DPFL
A route to the next generation of players.
Build familiarity with younger fans across borders, then introduce the online competitions and events that are relevant to them.
One darts community.
Several markets to reach.
DPFL’s ambition to grow in Europe sits naturally alongside its US activity. The BullHitters bring an existing audience across both.
United Kingdom
Established core market
Germany
Established viewing market
Netherlands
Established viewing market
United States
Fourth-largest viewing market
Age, gender and key viewing markets reported during the 11 November 2026 call. Outside-UK share is approximately 50%, derived from the reported ~50% UK share. A current native analytics export will be checked before contracting.
650K+Combined social followers
650M+Cumulative views since January 2024
15+Group and individual accounts
Wider-network figures supplied on 4 November 2026. Combined totals, not unique reach or a campaign forecast. Package deliverables are on the collective BullHitters channels.
See the channel breakdown +
| Channel | TikTok followers | YouTube subscribers |
|---|---|---|
| BullHitters Collective | 50.5K ↗ | 81.1K ↗ |
| TBD Darts Ollie | 114K | 11K |
| McDarts Bailey & Dan | 95.7K | 8,750 |
| Darts With DC Daniel | 102.8K | 23.1K |
These accounts are part of the wider totals above, not additional reach. Snapshot from the BullHitters audience tracker.
03 / THE CONTENT PLAN
Reach them through
content they choose.
Make DPFL part of the boys’ regular darts content. Each monthly playing session supplies a main YouTube integration and a vertical clip, with a short follow-up in another upload to build familiarity.
THE MONTHLY RHYTHM2 + 1
One filmed playing session.
Two YouTube placements.
One vertical clip.
The boys try DPFL for themselves.
They enter an agreed league match, nightly tournament or King of the Hill session, film their experience and include a segment in a regular collective YouTube upload. The segment shows how it works and where viewers can join.
A short follow-up in another upload.
A progress update or registration reminder in a second existing YouTube video. It repeats the relevant link and next step, using the first session as the story where useful.
Bring a moment from the session to social.
Edit one moment or short explanation from the filmed session for the collective TikTok and Instagram. Include the agreed invitation to join and tracking route where the platform allows.
Who does what?
The BullHitters
Play, film, edit and publish the agreed content. The creative stays in their own style.
DPFL
Help the boys get set up, confirm suitable competitions and dates, supply the tracking destination and approve product facts or offers.
MXI
Manage the calendar, coordinate approvals and report delivery alongside the registration results DPFL can attribute.
Three content routes to develop together
Starting points for the boys and DPFL to develop together.
A night in the league
The boys enter suitable competition, show the setup and bring viewers through a match night. The integration explains how fans can get involved.
Next step: explore the right event
We’re in. Who’s joining us?
Use a real registration window as the reason to introduce Season 17, with the boys choosing a suitable division and inviting the community to take part.
Next step: league registration
The King of the Hill challenge
Follow the boys’ progress on the ladder and the matches that decide it. Give the community a clear route to explore the format themselves.
Next step: explore King of the Hill
04 / CAMPAIGN MOMENTS
Build around the
moments that matter.
Build the content calendar around DPFL’s registration windows and competition priorities. The six-month programme starts with the first agreed campaign moment; an annual term can carry the story further.
BEFORE LAUNCH
Setup and first experience
Test the playing workflow, confirm the audience offer and tracking, and plan the first two integrations.
NEXT REGISTRATION WINDOW
Season 17
Start awareness ahead of registration, then make the closing date and joining steps clear. DPFL confirms the live dates.
APRIL 2027 · DISCUSSED
Atlantic City
Introduce the event in the lead-up, explain the experience and give fans a route to explore attending.
AUGUST 2027 · DISCUSSED
Reunion Resort, Florida
A further campaign moment for an annual partnership, building awareness ahead of the Florida event.
One US event appearance is included. All four BullHitters attend one agreed DPFL event during the chosen partnership term. Registration and event promotion can also sit within the monthly content.
Travel and accommodation are quoted and agreed separately. Event choice, dates, length and appearance details are to agree. Event filming, extra posts and livestreams are separately scoped.
05 / SEE THE CONTENT
Personality that
makes people watch.
Existing editorial examples show the boys’ competitive chemistry and connection with the darts community.
COMPETITION & CHEMISTRY
What rank will the BullHitters get in darts?
Watch on YouTube ↗COMMUNITY & CONNECTION
Surprising our biggest German darts fan
Watch on YouTube ↗Past editorial examples from the collective channel, showing the content style and audience connection. These are not DPFL campaigns.
06 / ON THE SHIRT
DPFL, part
of the team.
Keep DPFL visible as these creators reach their audience. The recommended package pairs a secondary patch on each of the four jerseys with regular content that explains the DPFL experience.
- All four creators.One secondary sponsor patch on each of their shirts.
- A consistent presence.Brand visibility in content where the sponsored kit is worn.
- Six or twelve months.Align the shirt term with the chosen partnership.
2026 TARGET KITPLACEMENT CONCEPT
08 / OPTIONAL SECOND PHASE
Build on the content.
Reach more US fans.
The organic partnership reaches the boys’ international audience. Once the first content has been reviewed, a 90-day paid campaign can add a focused US layer within the partnership term. This is a separate extension, with its own agreed licence, service fees and media budget.
Start with two approved clips.
Choose two vertical edits from the core programme that best introduce DPFL and give viewers a clear reason to take part. Their original filming and editing are already included.
Agree the assets and rights.
Define a 90-day US licence for Meta and/or TikTok ads from DPFL’s brand accounts. Any extra hooks or ad versions are scoped before production.
Launch, learn and refine.
DPFL’s agency can run the campaign, or MXI can quote for management. Review US reach, video completion, tracked visits and attributed registrations.
ONE SEPARATE QUOTE
Define the budget before launch.
Paid-use licence, any additional ad production, campaign management if supplied, and the advertiser-funded media spend. These are additional to the shirt and content package.
US extension added to your discussion request. Its costs will be quoted separately.
09 / WHAT SUCCESS LOOKS LIKE
Measure interest.
Then participation.
Measure awareness of DPFL, response to the content and attributable participation. Use available age and country data to understand which audiences the partnership is reaching.
Awareness
Views, reach, watch time, audience response and available age or country breakdowns.
Reported from the creator platforms.Intent
Visits through agreed links, offer redemptions and relevant enquiries.
Tracked by destination and campaign moment.Participation
Attributed league registrations, memberships or event entries.
DPFL supplies aggregated results using an agreed counting method.Evaluate brand exposure, creative delivery and participant acquisition as separate parts of the partnership. Paid and organic results will be reported separately, without treating every view as a new customer.
Proposal scope and conditions
Agreement and timing
These are proposed packages, subject to agreement with DPFL and the BullHitters. Confirm the start date, content lengths, calendar, payment schedule and final deliverables in the agreement. Campaign and event dates are indicative until confirmed by DPFL.
Shirts and playing setup
Shirt position, dimensions and artwork depend on available inventory and existing partner approval. The boys’ Target commitments require an agreed Omni setup. Test compatibility with DPFL’s DartConnect scoring and video workflow before filming; no software integration is assumed.
Publishing and measurement
YouTube placements sit within existing collective uploads. Each monthly vertical clip is one original edit shared to collective TikTok and Instagram. Individual creator channels are outside the package. Organic views, US delivery, registrations and sales are not guaranteed. DPFL supplies aggregated attribution data for agreed reporting.
Additional activity and paid use
Each package includes attendance by all four BullHitters at one agreed DPFL event in the USA during its term. Confirm the event, dates, length and appearance programme, subject to availability and mutual agreement. Travel and accommodation are quoted and agreed separately before booking.
Event filming, additional posts or appearances, livestreams, extra content, individual posts and exclusivity are separately scoped. Paid rights specify assets, dates, platforms, US territory and accounts; creator-handle advertising requires separate permission. Licence fees, extra ad edits, management and media spend sit outside the package. Original production of the agreed clips is included once.